Europe’s largest online razor brand with a subscription business model


One of the fastest growing Swedish DtC companies ever with a subscription business model and zero returns. Estrid provides an affordable, quality razor that is not influenced by gender-based pricing. The products are vegan and cruelty-free.

Never pay more for who you are

No matter your identity or reasons why you choose to shave, you should never pay more for a quality shaving experience. We all have body hair, and what we choose to do with it is up to each and every one of us. If you like us, we’re here for you. No exceptions, and never any upcharge.